There is a huge misconception in the social media world. Many entrepreneurs believe that all they have to do is launch a Facebook page, post daily status updates and people will automatically ‘like’ your page. It's not quite that easy. There are a few steps that must be taken in order to reap good results from your social media efforts.
Here are eight ways to get more ‘likes’ on Facebook:
1. Be a Friend Not a Salesperson
Before you start promoting a product or service on Facebook, you have to first make friends. Remember, people do business with people they like. Get involved in conversations by posting meaningful comments. Make sure you ‘like’ other people’s status updates as well.
2. Describe Your Photos
When posting new photos on Facebook, make sure you include a brief description about the photo. So many entrepreneurs post random photos without descriptions. People want to know what the photo is about and where it was taken.
3. Post During the Most Active Hours
The best time to share your posts is during the busiest hours of the day. The busiest hours includes: 8:00 am, 3:00 pm and 10:00 pm.
4. Get a Customized Facebook Page
According to experts, social media users are more likely to ‘like’ and follow people with eye-catching custom designed pages. Having a well designed Facebook page shows that you take pride in your business. A professional web design team, like TracSoft, can create a customized Facebook page that will compliment your brand.
5. Create Custom Social Media Buttons for Your Website
Consider creating custom Twitter, Facebook and Google+ buttons for your website or blog. This is a great way to direct attention to your Facebook page.
6. Add Your Facebook Page URL in Your Email Signature
If you’re like most entrepreneurs, you’re probably sending out dozens of emails daily. When you include your Facebook URL in your email signature, this helps in drawing attention to your page.
7. Invest in Facebook Ads
Consider investing in a Facebook ad to help promote your page. The great thing about Facebook ads is that it allows you to target interest groups and a specific demographic.
8. Offer a Useful Incentive
Offer people an incentive when they ‘like’ your page. For example, you can offer coupons, a free gift or a discount off their next purchase.
There are many more tips on how to get more likes on your Facebook page. The eight tips above will get you started in the right direction.