Facebook's IPO news has many people wondering what the $100 billion company has in store for users in the near future. Facebook has been very hush-hush about their future plans. Will the company unveil a new Smartphone or launch an entirely different product? It remains to be seen.

According to FoxNews.com, Facebook is not in business to sell products or services.  Facebook basically wants to own the entire network. They want to be the one who “validates a user's true identity”. They want everything a person does online to be done through Facebook Connect. Launching the next innovative digital product is highly unlikely.

Some experts are speculating whether Facebook will invent new ways of marketing content and promoting advertisements. There has been a growing trend of companies paying a substantial amount of money to advertise at major events like the Golden Globe Awards and even Football games. At these major events, some companies will advertise their Facebook page rather than send people to an actual website. Many small businesses are starting to advertise their Facebook page instead of their website.

It has been predicted that Facebook may become a 'back-end business' that doesn't have any other products. Whether you log into Facebook or you log in somewhere else, you'll still be signed in Facebook. You won't have to visit Facebook because you'll already be logged in whenever you visit a website that's connected to the company's OpenGraph system. Their OpenGraph system is basically a strategy that goes along with your Timeline. The idea is to send everything you do online to Facebook.

Whether Facebook decides to launch a new product or not, their ultimate goal is to become the be-all and end-all of the web.