Ways to increase SEO with Google+
Isn’t it surprising that Google is the SEO powerhouse, but many bloggers, users and businesses aren’t using this social network platform? Common Sense says, “Any time you can boost your business or online presence by getting into Google’s good graces you should.” So why aren’t people caring more about SEO with Google+?
Why You Should Use Google+
Google Plus provides additional search engine listings
with company info and links to your website directly on Google.
Google encourages the use of Structured Data as a best practice for foundational website SEO. Structured data is when information is presented in a highly structured and predictable way, so that search engines can organize and display it in search engine results creatively. Structured Data Markup allows the structured data to describe things on the web, along with their properties.
Structured data helps your content appear in two Google Search features:
- Rich Results – Structured data for products, articles and videos can appear as a list of items, Rich Snippets or Rich Cards.
- Knowledge Graph – If you are the authority for specific content, Google can treat the structured data on your site as factual and import it into the Knowledge Graph where it can power prominent answers right inside the search results.
Application for SEO with Google+:
Add your Google+ account into your structured data.
Increase SEO with Google+ SEO Strategies
- Content, Content, Content. Set up your blog posts, Facebook posts, Twitter posts, etc. to automatically post to Google+. The more content published consistently on Google+ the better. There is far more potential of your content published on Google+ to appear in search results, than any other social network. If you ignore Google+, Google just may decide to ignore you!
- Share everything. Add a Share button to your website to allow others to share your content on their own Google+. Just go ahead and add all of the social media share buttons that you are active on. If a bunch, you can hide them behind a button to make it cooler.