TracSoft today announced the launch of a newly-designed website for MotorMax Automotive Group.  MotorMax is a group of retail automotive companies providing quality, late-model autos with a focus on clients who have less-than-perfect credit.  MotorMax currently operates eight locations in Alabama and Georgia with plans to open two additional sites in 2007.

MotorMax approached TracSoft through its advertising agency, Hattaway Advertising, as they sought to totally revamp their website.  The goal of the new site was twofold.  MotorMax wanted to enhance its appearance as well as improve the navigation and functionality within the site.

“The old site was too bland in its look and visitors had difficulty using the auto locator feature”, said Terry Hattaway, president of Hattaway Advertising.  The TracSoft team set off to remedy these issues and develop a user-friendly site with “curb appeal”.  “Our first goal was to develop an appealing, professional design and then work to ensure smooth navigation and access to the MotorMax inventory”, commented Reggie Luther, president of TracSoft.

The site offers easy access to inventory information and also provides an introduction to each individual location with pictures of store managers along with contact information.  “We are extremely pleased with the site developed by TracSoft”, said Karl White, president of the MotorMax Automotive Group.  “We considered a number of options for the site and the TracSoft team helped us select the components that would yield the most effective form and function.”

The site includes television spots used to promote MotorMax as well as print ads.  TracSoft incorporated Flash, CSS and asp.net to build the site which is located at www.motormaxonline.com.