The Ultimate Guide to LinkedIn and Opportunities for Success
It is well known that LinkedIn is the online hub for professional networking. By now, most professionals and career-minded individuals have a LinkedIn profile, knowing that it is essential for your job search and lead generation to optimize LinkedIn profiles. The majority of LinkedIn’s usage is occupied by the educated (bachelor’s degree and up) and high earners (those making $75,000+). It is also the only social networking shat measures a higher usage among the 50-64 range, which means the people doing the hiring are on LinkedIn.
Having a resume is not enough anymore when you go to a job interview, speaking engagement or collaboration, you also have a social media presence that can help or hinder your career. With a LinkedIn profile that successfully recognizes the good work that you do and lets others know how to reach you, it can be your professional online presence others are looking for.
Many millennials and younger do not see the need to be on this website, but consider that potential employers may find it strange if you are NOT on there. Often, the person tasked with reading your resume will look at your LinkedIn profile to see if you have any mutual connections who might reveal what it is like to work with you or settle any questions raised by your resume or cover letter that may be expounded upon here.
If you are looking for how to optimize LinkedIn profile for success, pay attention to these top tips to build your personal image and make the most out of your profile and business connections. Here are 5 steps to crafting a brilliant profile, building your connections and leveraging both to your advantage.
1. Perfect your online ’elevator speech’.
The first thing everyone will notice is your picture and your professional headline, so it is worth it to take the time to craft something appealing and recognizable. Upload a professional headshot and write a succinct and compelling headline that is creative, readable and includes industry keywords. Most people tend to just state their current job, but if you are multi-skilled, focus on your wide range of talents. Skills + Keywords + Creativity is the formula to use.
2. Optimize your profile for visibility.
Use the rest of your LinkedIn profile to showcase what doesn’t fit on your resume. LinkedIn recently changed up its search algorithm to now include each jobs 1,000 character description, so be sure to fill this out in full.
Summary: This is where you tell your story of accomplishments, values, passions, credentials, strengths and what makes your different. Make sure to write it in your personality. This is the place to write in a first person narrative. You have 2,000 characters to tell your story.
Experience: This is your time to brag on what you have achieved. Tell the story of what results you have delivered, how you achieved it and who you did it for. Be sure to choose the company from the electronic list so there logo will be used to add to your visual experience.
Skills: I get a lot of random people endorsing me for skills that I have never even thought was part of my job. They are, but potential reach out to those you have worked with and ask them to endorse you for the top ten skills you WANT to show off. The top ten are the skill-sets people will actually see (who clicks on more?).
Recommendations: Just like people endorse you for skills, it is the recommendations from people that you have worked with that can help you find leads in that next big job search. Hopefully the people that endorse you will reinforce your most compelling and differentiating characteristics.
Don’t forget to fill in your education, certifications, volunteer experience, and awards as these can be extra icing on the cake if someone has made it this far into your profile.
3. Begin networking
- Add all of your current contacts by importing from email or other social media networks.
- Add current and former co-workers, bosses and previous classmates in your field. Be sure to add a personal note reminding your connection where you may have met or know each other from.
- Follow companies that you have worked for and start networking with relevant connections.
- Join groups that are relevant to your industry and skills. Post in the message boards of the groups that you join on a regular basis to start highlighting your profile by industry experts and the more your profile gets seen, the more opportunities others will see their own connections looking.
You may feel like someone may not remember you, but never miss out on a potential opportunity.
4. Become a leader.
Brand Ambassador: If you have built up an impressive LinkedIn profile, this can be of value to your company. As a brand ambassador, your job is to share relevant content such as your companies page content or blogs. You can pass these along on your wall and appropriate groups to amplify the visibility of these messages. It also shows a huge sign of commitment to your employer.
Thought Leadership: Start blogging through LinkedIn’s long-form publishing platform. This is basically a personal blog where you can share your viewpoint on certain topics and develop an in-platform following that has potential to reach up to 400 million people.
There are dozens of ways to reach your career destinations and goals by using LinkedIn, but these can help you get the ball rolling. If you are looking for ways to optimize LinkedIn profile for success, focus on these 4 steps as the ultimate guide to LinkedIn.