Social media brand advocates are consumers that promote products or services by sharing their excellent experiences with their own social networks.
Identifying these consumers and keeping them happy, can be a vital part of your social media strategy and brand reputation. A lot of these consumers will not only promote your company, but will also defend your brand if they see negative comments. This has recently become a huge part of brand advocacy with social media and online consumer reviews.
Referral Leads Convert
This is because there is a lot less decision time on the part of the referred customer. People trust their friends, family and people they respect more than any other source and tend to pay more attention to them than any other advertising source.
Makes Sales Jobs Easier
In the past, consumers would go to the store and often ask a sales staff member to help find what they were looking for. Now, consumers look to their phones for reviews or recommendations from friends on social networks.
Identifying & Growing Social Media Brand Advocates Programs
Monitor your media channels to find customers or clients who regularly speak or review your company in positive ways. Reach out and keep regular engagement with these users. Develop coupon and loyalty programs to enhance interactions. Keep up with your customer service, which made these brand advocates happy in the first place.
Never try to pay a social media brand advocates. This is unethical.
Many of your social media brand advocates just love your products or services and this is how you found them in the first place. However rewarding them, can help to increase their satisfaction to your advantage. The more you reward them for their positivity, the more you will help to increase their level of engagement with your brand.
Reward and Recognize Brand Advocates
- Incentivize with a discount or free offer to share with their friends.
- Send a gift card for your products or a free coffee.
- Earn affiliate money for referrals by giving them unique coupon codes.
- Send personalized thank you notes by snail mail.
Word of mouth has shown a better return on investment than other advertising methods because consumers tend to believe and are influenced by the word of others, much more strongly than a company’s advertising. If a social media brand advocates is treated right and the relationship is built with loyalty, their devotion to your company will encourage others to also try your products or services.